Here’s how to get the most out of your LinkedIn profile

In times of great turbulence and uncertainty in employment, how are you ensuring your strengths and experience shine online for employers?

LinkedIn is a ubiquitous professional social platform – if you’re not on it, are you truly putting your best foot forward when it comes to your career?

It’s in your best interest to put your achievements and recommendations on display in order to strengthen your position in the job market.

In this webinar hosted by Macquarie Business School’s Alumni Relations team, LinkedIn’s James Squirrell covers topics such as optimising your profile and building your personal brand, growing your networks, and getting found by recruiters.

See the full webinar below from the Alumni Professional Toolkit Series.

My top 3 takeaways from the workshop:

• Write your profile summary in first person perspective, not in third.
• Use the platform to showcase your expertise by posting articles. When writing long-form content, take into account your professional audience and be authentic.
• Follow companies, key trends, and people that you’re interested in hearing more about – and comment on and share their updates to your professional network.

Do you have any great tips for using and communicating effectively on LinkedIn? Feel free to share them in the comments below!